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Ye's online website has shut down after a newly added item sparked a lot of controversy.
On Tuesday, February 11, fans noticed the official Yeezy website was no longer in service. Ye spent millions to promote his online shop in his latest Super Bowl ad that aired on Sunday. After garnering plenty of attention, the Chicago native tried to capitalize by selling white t-shirts with a black swastika on the front. He debuted the offensive shirts the day after his commercial aired and sold them for $20 like his previous items. It didn't take long for Shopify, the e-commerce platform that hosts Ye's store, to take Ye's website down.
"All merchants are responsible for following the rules of our platform," a rep for Shopify said in a statement. "This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify."
Yeezy.com shut down shortly after Ye went on an offensive rant on X, formerly known as Twitter, throughout Super Bowl weekend. During his three-day posting spree, the controversial artist claimed he was a Nazi, praised Adolf Hitler and made other offensive comments about the Jewish community.
He also defended Sean "Diddy" Combs and sold a Sean John collaboration with half of the proceeds going toward Combs' family. He also sold hoodies that Cassie wore while the Bad Boy founder beat her in a hotel and used a scene from the leaked footage of the attack to promote it. He eventually signed off Elon Musk's social media website for good after he posted multiple adult videos to his timeline.
As of this report, neither Ye nor his team has commented on Shopify's decision.