Photo: Getty Images
Kim Kardashian has gone blonde before, but never quite like this.
The Kardashians star just unleashed her latest SKIMS campaign and introduced the world to ROBERTO CAVALLI X SKIMS and NADIA LEE COHEN FOR CAVALLI x SKIMS with a dramatic new look.
Kardashian shared photo and video footage from the striking campaign to Instagram on Tuesday (June 24), shining a timeless spotlight on herself and her mother, Kris Jenner. In the photo, Kim is rocking a short, blonde, curly bob, and Kris a teased brown bob wrapped in a long headscarf.
Blending vintage glamor with wild patterns, the mother-of-four debuted a tiger-print one-piece and a zebra-striped bikini in her latest collection. Additional footage casts the campaign in a soft, floral glow, featuring Kris and Kim strolling through a kitchen and beauty space in decade-inspired fashion.
Fans reacted positively to the new collection in the comment section of the post, remarking, "The creative director for the wigs deserves a raise," and "I can’t breathe !! This is soo breathtaking, Kim !!" The campaign’s retro feel was further enhanced by the sound design, which didn't go unnoticed by followers.
"Omg the concept of bringing back the past and the sounds.. Kim you are on another level," one fan explained.
"It's literally a typical Italian movie of the 80s & 90s brought back so many memories," another beamed.
See photo and video footage of ROBERTO CAVALLI X SKIMS and LEE COHEN FOR CAVALLI x SKIMS on Instagram.
For more SKIMS campaigns, read Kim Kardashian's Bold New Skims Campaign Causes Stir Among Fans.